Chainweb EVM Announcement
Chainweb EVM marks the next evolution of Kadena’s blockchain technology — a milestone designed to bridge Ethereum’s developer ecosystem with Kadena’s unique multi-chain architecture. The campaign introduced this breakthrough with a clear message: scalability, security, and decentralization can coexist.
The announcement rolled out as a complete brand experience, combining motion, design, and storytelling to reintroduce Kadena’s innovation to both developers and institutions.
Developing the Idea
The creative direction began with a simple challenge: visualize the invisible mechanics of Chainweb. The idea evolved into a visual metaphor of movement and connection, using clean, abstract geometry to represent energy flowing across multiple lanes without collision or congestion.
This concept became the backbone of the entire campaign, a story of continuous motion, limitless scalability, and seamless compatibility.
Visual Development
The visual identity for the campaign was built on Kadena’s brand foundations: precise geometry, deep contrast, and an emphasis on space.
Lighting and animation techniques were used to express both technical depth and visual harmony.
Shapes expanded, merged, and reformed, a symbolic representation of the Chainweb network working in unison.
Shapes expanded, merged, and reformed, a symbolic representation of the Chainweb network working in unison.
Typography was kept minimal, acting as moments of clarity within the visual flow, ensuring that each key message landed with weight and intention.
Teasers
The campaign began with a series of short teasers that hinted at something powerful coming soon.
They were designed to intrigue rather than explain, setting a tone of quiet confidence and technical refinement.
Final Reveal
The Announcement
The full reveal video officially announced Chainweb EVM to the world.
Its structure mirrored Kadena’s philosophy: clear design, deliberate pacing, and seamless transitions. The visuals depicted layers of motion forming a unified system, illustrating how Kadena’s architecture enables true scalability without compromise.
Its structure mirrored Kadena’s philosophy: clear design, deliberate pacing, and seamless transitions. The visuals depicted layers of motion forming a unified system, illustrating how Kadena’s architecture enables true scalability without compromise.
The tone was measured and intelligent, presenting Kadena as the trusted guide in an
often chaotic space.
Credits
CMO: Mike Herron
Creative Director: Gerard “NZ” Bowden
Senior Designer: Shayna Blake
Senior Motion Graphics: Quintin “Q” Harris
Content Director: Carl Parker
Communitcations: Drew Mailen
Community Manager: Robin Schick
Marketing Director: Jeff Ou
Project Manager: Mallory Sutton
Product Marketing: Jordan S.
