#NewKadena

A full-scale transformation of Kadena’s identity that positioned it as the blockchain built for humans. I led creative direction across brand strategy, design, motion, and web, introducing the Layer H concept and a launch campaign that unified Kadena’s story across every medium.

#NewKadena

Powering the Human Layer of Blockchain
Kadena reimagines blockchain technologies for humans — all humans.

Kadena’s brand had matured beyond its startup roots. The goal: redefine the identity to speak to institutions while staying true to the developer community. The result was New Kadena, a humanized, scalable brand system connecting product, storytelling, and motion into one cohesive experience.

Layer H is coming

A social countdown campaign introducing the idea of Layer H — the Human Layer of Blockchain.

Welcome to Layer H

No Layer 1 or 2 solution can scale for all of humanity, but Kadena can.

Layer H represents the human layer: technology built for people, not protocols.
The rebrand was more than visuals; it was a repositioning of blockchain as infrastructure for everyone.